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Ever get the feeling you're being duped?
Seriously Good was inspired by exactly this feeling. We got fed up
with supermarkets: the lack of local food, the absence of food from
small producers and shelves devoid of information about the
provenance of food. The increasing dissatisfaction of wandering down
an aisle, despairing of the number of `ingredients'; the
never-ending list of E-this, E-that and any number of sugars by a
different name; all of which can be found in virtually every
product. When did food get so complicated? When did so much of it
have to travel so many thousands of miles to reach our plates? We
wanted to believe that `free range' meant more than an animal born
outside; that `organic' meant local as well as quality. We wanted to
get back in touch with the seasons and feel confident that the
values and business behind the products we brought were ethical for
suppliers and buyers alike.
What about the animals too? Whatever your views about the ethics,
what they eat and their welfare really affects the taste of the end
product. Then there's marketing, we're suckers for it. That lovely
silver packaging and salivating photography, but what about the list
of ingredients? Markedly similar to any-old-value brand. Strange
that. What about the provenance, any idea where it comes from?
Frankly we got fed up with it. So we went in search of something
different and it's been so exciting finding amazing food, simply
produced.
Moving to Cornwall inspired us to provide an alternative, the kind
of alternative that we wanted to use ourselves as a shopping
service. Cornwall is one of the UK's best loved holiday spots, it's
beauty is breath-taking and its natural environment awe-inspiring.
We no longer feel the need to buy exclusively organic food to be
assured of eating healthy, good quality food.
Many farms here are small, treat animals
extremely well, don't use pesticides and fertilisers, don't use GM
food, don't send their animals miles up country for slaughter, which
is extremely stressful. They breed their own animals, let them
suckle their mothers and wean naturally, mature them slowly and
ensure they have healthy lives outdoors. The slaughter and
processing happens locally and the food is sold at farmers markets
and at the farm gate. This is the kind of food we wanted to buy and
this is the kind of food we believe everyone has a right to be able
to buy.
Small farms and businesses with time and attention to devote to
their craft produces food of superior taste and quality. It really
is that simple. Good local food is out there. We are simply about
making it available at a reasonable price. Of course we could
happily bang on and on about the politics of eating, but you might
get bored. We'll let the food do the talking and you of course,
you're feedback is really the proof of the eating.

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